Change the way people buy clothing so that we can change the way clothing is made.

We're a little crazy and off-kilter, but we believe that we can change the world. There's a better way to shop for clothing online. A better way to discover the clothing, styles, and looks that you know you like best. Our mission is to give people the power to showcase these preferences with interactive and visual tools. We'll take care of the rest.

Our Why

We are all different shapes and sizes. Some tall, some small, some wide, some thin, some lumpy and dumpy, some minny and skinny, muscle heads and yoga gurus (namaste), and everything in between. And we're all beautiful. The clothing we wear is a reflection of our own self-image ideas we live by. So, why in the world does the actual size of the clothing we wear matter? Trick question, it doesn't! Size doesn't matter ;) The only real thing that matters is that you feel your best, most confident, and positive self when you wear what you wear, ready to take on the world and put your best self forward.

We also know that the best person to ask about your ideal fit and style is, of course, you! We just don't all have the tools to put our own good sense to use when shopping online.  That leads to high return rates, which is not only annoying but also creates literally tons of waste. We know we can do better. Better by helping people find the styles they want in the fits they love because that will increase global happiness. Better by reducing returns by getting it right the first time so that we can decrease the gross amount of waste created by a lack of understanding. Better for the world by creating a data system that can help push the production of clothing forward into a more personalized, on-demand system ushering in a new era of sustainability.


Big changes start small and take time. We are committed to making people happier, more confident, and more positive. We are committed to being an agent that reduces waste and invests in the environment. We are committed to laying the foundation for the future of the industry. A mobile app today, a browser extension tomorrow, and your personal digital clothing profile for a lifetime of style.

Squares collage
Circles collage

Meet The Team